Marketing & Advertising
The Industry
Marketing involves the exploration, creation, and delivery of value to satisfy the needs of a target market in terms of goods and services. The marketing and advertising industry has been an early adopter of AI technologies and has experienced remarkable growth. Its global worth is estimated at $1.7 billion.
How AI Is Transforming the Marketing Industry
- The availability of big data and the advancement of data analytics tools have paved the way for personalized marketing. AI techniques enable the creation of individual customer profiles that highlight their preferences, allowing for targeted promotion of products and services they are already inclined towards, resulting in a higher conversion rate.
- AI can provide assistance in creating engaging presentations by suggesting optimal content structures.
- AI-powered language models can enhance marketing and sales content creation, optimizing how information is presented to customers and enhancing the overall customer experience.
Why is AI so Useful?
The value of AI in marketing lies in its ability to identify micro patterns in user behavior and leverage them to maximize the utilization of specific products or services. AI has proven its capability to identify such patterns across vast numbers of individuals, as demonstrated by famous examples like YouTube’s recommendation engine and Netflix’s personalized artwork. This makes the marketing and advertising industry particularly ripe for AI adoption
